Scope
- Industry: marketing technology in BFSI
- Geography: global
- Providers: Adobe, Braze, CleverTap, Creatio, MoEngage, Oracle, Pegasystems, Salesforce, SAS Customer Intelligence 360, Sitecore, Sprinklr, Temenos, Twilio
Contents
In this report, we examine:
- Key evolving trends and imperatives shaping the industry
- Key business challenges in marketing for BFSI
- Marketing technology as a solution to address business challenges
- Evolution and core components of marketing technology solutions
- Important considerations when selecting marketing technology products
- Key marketing technology providers and implications for BFSI enterprises