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Contraction Before Expansion: How AI Is Poised Spark Tech Services Growth
But today, growth has flatlined. Depending on the quarter, the industry has fluctuated between 1% growth and a 2% contraction. Of course, there are firms still growing, but their growth comes at the expense of others. The industry has entered what I would call a market share swap environment. Those gaining ground are doing so by taking business from competitors rather than expanding into new demand. Overall, there’s effectively no net growth in the market.