The Evolution of Next-gen Customer Engagement Platforms

In this collaborative LinkedIn Live session, our experts discussed the shifts occurring within life sciences enterprises as they navigate the evolving CRM ecosystem.

The Veeva-Salesforce split presents a unique opportunity to transition from traditional CRM systems to next-gen customer engagement platforms, revolutionizing the entire commercial technology stack.

Watch this LinkedIn Live session and engage with us as we explore leading-edge technologies and their evolving capabilities, shedding light on the massive opportunities for technology and service providers.

Drawing from three comprehensive assessments, we’ll focus on the advancements in next-gen platforms poised to deliver personalized customer experiences.

During this collaborative LinkedIn Live session, we discussed:

• What are the high-priority modules across CRM/CX platforms that enterprises are interested in?
• Which functions within the life sciences commercial segment are more mature vs. others in terms of next-gen technology adoption?
• What is the market sentiment around the Veeva-Salesforce split?
• What are some of the emerging segments within this ecosystem?