Digital Experience Platform (DXP) Products Compendium 2021

With the move toward a digitally dominant society and the emergence of digital-native consumers, Digital Experience (DX) has become paramount. Consumers regard a real-time, comprehensive, hyper-personalized, and channel-agnostic experience as a hygiene factor and not a differentiator anymore. In fact, it has become important for enterprises to deliver a great DX for their relevance and growth.

For enterprises to be able to offer seamless and innovative experiences, they need the quintessential capabilities of content management, digital commerce, and brand engagement under one interoperable and integrated umbrella – a Digital Experience Platform (DXP). This platform is increasingly becoming a one-stop enterprise destination to build, deliver, and track exceptional experiences.

This report examines the dynamics of the global DXP product landscape. We present detailed assessments of 11 DXP products featured on Everest Group’s Digital Experience (DXP) Products PEAK Matrix®.