Digital Adoption Platforms (DAP) PEAK Matrix® Assessment 2025

The Digital Adoption Platforms (DAP) market continues to evolve rapidly as enterprises accelerate digital transformation and seek to maximize RoI from their technology investments. AI’s influx is expanding DAPs’ role from driving application adoption to enabling enterprise AI transformation. DAPs now help organizations set guardrails to responsibly use AI, ensure compliance, track adoption patterns, and test new features through pilots and A/B testing.

AI is also making DAPs more sophisticated. Beyond in-app guidance, providers are embedding AI to deliver content creation, personalization, conversational interfaces, translation, and analytics. These innovations enhance user engagement, help enterprises detect digital friction, and support more seamless adoption journeys. Simultaneously, consolidation and convergence are reshaping the market, with adjacent players entering the DAP space and DAP providers expanding into new categories.

The report will assist stakeholders, including enterprises, technology providers, and investors, to better understand the current DAP market state, evaluate provider capabilities, and make informed sourcing and investment decisions.