Enterprise Pulse for Application Services 2025 – Sustaining Customer Satisfaction Amid Market Uncertainty

The application services market experienced growth, even as macroeconomic uncertainty, investment scrutiny, and slower decision-making cycles continue to impact enterprise technology agendas. Enterprises are increasingly seeking to extract business value from initiatives focused on modernization, cost optimization, and transformation through next-generation automation and implementation of gen AI use cases.

This report includes insights from 115 enterprise buyers across industries and geographies. The report reflects their satisfaction levels and expectations from application service providers. Despite an overall uptick in satisfaction, in 2024, enterprises struggled with talent and client management gaps, particularly where niche skills and strategic alignment are essential. Key areas such as value addition and innovation, and commercial flexibility are driving positive enterprise sentiment. However, inconsistencies in delivery exist, emerging as friction points for enterprises.