Agentic AI – Review of Salesforce’s Product Announcements

Salesforce is doubling down on agentic AI with new capabilities to help enterprises operationalize AI agents at scale. This report explores how Salesforce’s Agentforce 3 and related offerings align with enterprise priorities around workflow automation, trust, governance, and data retrieval. Salesforce has made notable strides in enabling multi-agent orchestration, RAG pipelines, and native interoperability, positioning itself as a leader in enterprise-grade AI orchestration. However, the market is in the early stages, and challenges remain around observability, deployment at scale, and system complexity.

This report offers Everest Group’s assessment of Salesforce’s agentic AI product updates, highlighting what works and what needs more clarity. Key innovations include agent marketplaces, open protocol support, Model Context Protocol (MCP), and Agent-to-Agent (A2A), and hosted models within trust boundaries, which are important for regulated industries. However, gaps persist in pricing transparency, scalability in multi-region deployments, and detailed security features. This report will help enterprises assess whether Salesforce’s agentic AI approach meets their specific needs and maturity levels.