Business AI – Review of SAP’s Key Product Announcements at SAP Sapphire 2025

At SAP Sapphire 2025, SAP reinforced its ambition to lead in enterprise AI by unveiling a range of innovations under its Business AI umbrella. Key announcements include the launch of AI Foundation, positioned as the operating system for SAP’s AI strategy, enabling simplified operations, innovation acceleration, and democratized access to predictive capabilities.

Expanding Joule into an omnipresent AI assistant, accessible across SAP and third-party applications, marks SAP’s move toward ambient, context-aware AI. By introducing AI Agent Hub and cross-system Joule agents, SAP is evolving toward agentic automation that spans business silos.

Business Data Cloud underpins these capabilities by unifying SAP and non-SAP data to enable real-time insight and orchestration. Introducing modular business suite-as-a-service packages further supports composability and easier adoption.