Agentic AI – Review of Google’s Product Announcements at Google Cloud Next 2025

Agentic AI is reshaping how enterprises approach AI adoption by enabling intelligent, autonomous, interoperable, and proactive systems. It bridges the gap between systems and humans, enabling organizations to deliver highly personalized, emotionally intelligent, and contextually aware interactions at scale.

At Google Cloud Next 2025, Google introduced a structured and modular approach to enterprise agent deployment, focused on reducing provider lock-in and enabling scalable AI agent deployment. Key announcements included Agentspace, an platform for agentic search and no-code agent creation, and the Agent2Agent Protocol, a cross-provider communication standard. Other major product announcements included AI Agent Marketplace, Agent Development Kit, and Agent Engine.

In this report, we analyze Google’s product announcements from Cloud Next 2025 against prevailing enterprise demand themes for agentic AI, such as the need for multimodal capabilities, platform scalability, and AI stack optimization. The report evaluates Google’s strengths, differentiators, and areas where operational complexity, ecosystem maturity, and governance clarity can be improved to enhance enterprise adoption.