• Viewpoint
    March 13, 2026

    Life sciences commercial models are fundamentally shifting as Healthcare Professional (HCP) engagement becomes more hybrid, data-driven, and personalization-led. Legacy approaches built around static segmentation, fixed call plans, and siloed functional execution struggle to keep pace with…
  • Viewpoint
    July 16, 2021

    This viewpoint examines the cloud transformation journey for healthcare enterprises to operate more efficiently and resiliently. With increasing interest in a connected healthcare ecosystem and enterprise digitalization following the pandemic, cloud transformation has gained substantial traction…