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Showing 44 results
  • Blog
    May 05, 2026

    What is headless architecture and why is Salesforce pushing for it now? Salesforce’s push toward Headless 360 comes as the company closes the Fiscal Year (FY) 2026 from a position of strength, supported by US$41.5 billion…
  • Briefings
    April 29, 2026

    09:30 – 12:15 etc. Venues, County Hall, Belvedere Rd, London SE1 7PB As AI reshapes enterprise spending, many providers are focused on defending revenue against automation-driven compression. However, the greater opportunity lies in identifying and capturing…
  • Briefings
    March 26, 2026

    09:30 - 12:15 etc. Venues, County Hall, Belvedere Rd, London SE1 7PB As organizations navigate volatility, regulatory pressure, and rapid AI advancement, the traditional operating model is no longer sufficient.  Everest Group invites you for an…
  • Blog
    March 16, 2026

    The convergence moment revenue leaders can’t ignore   For years, B2B organizations have aimed to align marketing, sales, and customer success. In practice, siloed targets, tools, and data definitions still disrupt the buyer journey. While buyers expect a seamless lifecycle experience…
  • Blog
    Feb. 11, 2026

    The forces shaping the media services landscape’s next phase aren’t incremental improvements. They’re structural. Artificial Intelligence (AI)-driven automation and consolidation across agencies and platforms, growing scrutiny on Return on Investment (RoI), and the convergence of media, commerce, and experience. Together, these shifts are changing not…
  • Blog
    Feb. 05, 2026

    ​​​Amid growing industry buzz, agentic Artificial Intelligence (AI) is beginning to move beyond whiteboard concepts into early pilots across sales, marketing, and revenue team​​​s.​  As early proof-of-concept initiatives gain traction, enterprises are increasingly viewing agentic AI not merely as a…
  • Blog
    Dec. 29, 2025

    The Marketing and Interactive Experience (M&IX) function is undergoing a strategic shift. Over the past decade, the industry has oscillated between waves of digital transformation, channel fragmentation, and most recently, the explosive rise of generative AI and agentic Artificial Intelligence (AI).   Leading enterprises have started moving decisively beyond edge level experimentation and toward rearchitecting how they design experiences, deploy technology, generate content, and…
  • Viewpoint
    Dec. 12, 2025

    Sustainability has shifted from a disclosure exercise to a test of operational credibility, yet most organizations remain stuck in a report and review loop. Data sits in ESG platforms and spreadsheets, while decisions and interventions rely…
  • Viewpoint
    Nov. 06, 2025

    The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving…
  • Webinar
    Oct. 31, 2025

    Artificial Intelligence (AI) is set to become the foundation of loyalty programs, powering hyper-personalization, real-time engagement, and predictive insights, creating new opportunities to strengthen brand-consumer relationships. Join this webinar to hear our experts explore the future…
  • Viewpoint
    Aug. 29, 2025

    Agentic AI is redefining the foundations of digital commerce. Instead of consumer-driven, click-based funnels, enterprises are increasingly enabling autonomous, intent-led journeys. Intelligent agents can now interpret user context, evaluate alternatives, and execute transactions from discovery and…
  • Thematic Report
    July 15, 2025

    Europe’s digital and regulatory environment is reshaping how cloud services are consumed and governed. With growing geopolitical tensions, increasing data protection mandates, and rising concerns around foreign surveillance laws, the sovereign cloud has become central to…
  • June 16, 2025

    Imagine asking a complex question and getting the perfect answer instantly, and without clicking a single link. That’s not a glimpse into the future; it’s happening now. For decades, traditional Search Engine Optimization (SEO) was about…
  • Briefings
    June 03, 2025

    As macroeconomic uncertainty continues to shape global demand, green shoots are emerging in the technology and services landscape. Join Everest Group’s UK&I and Europe experts for an exclusive breakfast briefing in London to explore how organisations…
  • Tech Launch Perspective
    April 07, 2025

    Agentic AI is redefining Customer Experience (CX) orchestration by making it adaptive, proactive, and autonomously scalable. It connects systems and humans, enabling organizations to deliver highly personalized, emotionally intelligent, and contextually aware interactions at scale. At…
  • Viewpoint
    April 03, 2025

    AI has long been rooted in research labs and academia, with early, tentative applications in the business world. Over the past decade, however, businesses have steadily integrated AI into core strategies and functions, marking its shift…
  • Viewpoint
    March 25, 2025

    Hyperscalers, such as Google, Amazon, and Microsoft, accelerated partnerships with nuclear energy providers for energy procurement in H2 2024. This shift raises a key question: Why are hyperscalers turning to nuclear energy? Rising energy demands, limitations…
  • Thematic Report
    Sep. 19, 2024

    In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers…
  • Thematic Report
    Sep. 06, 2024

    Recent advancements in AI have transformed the way enterprises deliver Customer Experiences (CX), enhancing every CX function’s capabilities. AI adoption in CX is increasing, varying across functions and industries, as enterprises integrate new AI features into…
  • Video
    July 15, 2024

    This Breakfast Briefing panel discussed the implications of the EU AI Act, the EU regulatory landscape, opportunities of regulation-ready responsible AI, and the challenges and opportunities posed by ESG-related CSRD and CS3D requirements for global services…

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