• Thematic Report
    Jan. 28, 2025

    Retail media leverages retailers’ digital platforms, such as websites and mobile apps, to deliver targeted advertising using first-party data. This approach, driven by the growth of e-commerce and data-driven marketing, merges commerce and advertising, creating value…
  • Thematic Report
    Sep. 19, 2024

    In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers…
  • Thematic Report
    July 10, 2024

    The Cannes Lions International Festival of Creativity 2024, stood as a pivotal event, spotlighting the profound impact of technology on the creative landscape. This year, the festival emphasized on the symbiotic relationship between technological advancements and…
  • Provider Compendium
    July 11, 2022

    The data management landscape is evolving at a rapid pace, with stringent privacy laws across the globe and the imminent cookieless world, pressing marketers to devise sustainable data-driven strategies. At the same time, customers expect marketers…
  • State of the Market
    July 24, 2020

    Talent is becoming a key imperative to deliver on enterprises’ digital transformation mandates. Business leaders have realized that talent holds the secret to their future value and success. However, despite the perceived importance of workforce planning,…
  • Viewpoint
    Feb. 22, 2019

    The rise of connected ecosystem and new experiences powered by technologies such as AR/VR are putting increased pressure on limited bandwidth in centralized computing architectures. Moreover, latency-sensitive applications such as virtual assistants and autonomous cars cannot…