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Showing 20 results
  • Viewpoint
    Aug. 18, 2025

    B2B enterprises today face mounting uncertainty across economic, operational, and customer dimensions. Many are being asked to deliver more value with fewer resources while navigating unpredictable conditions and rising expectations. Traditional transformation approaches often stall under…
  • Tech Launch Perspective
    April 07, 2025

    Agentic AI is redefining Customer Experience (CX) orchestration by making it adaptive, proactive, and autonomously scalable. It connects systems and humans, enabling organizations to deliver highly personalized, emotionally intelligent, and contextually aware interactions at scale. At…
  • LinkedIn Live
    March 06, 2025

    Watch on LinkedIn The media services landscape is undergoing a rapid transformation fueled by evolving audience preferences, technological advancements, and competitive dynamics. At the heart of this change, Artificial Intelligence (AI) is emerging as a game-changer,…
  • Blog
    Jan. 16, 2025

    In an era marked by rapid technological advancement and increasing competition from both traditional and tech-first giants, Omnicom’s US$13 billion acquisition of Interpublic Group (IPG) emerges as a pivotal move to maintain relevance in an artificial…
  • Thematic Report
    Sep. 19, 2024

    In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers…
  • Thematic Report
    Sep. 06, 2024

    Recent advancements in AI have transformed the way enterprises deliver Customer Experiences (CX), enhancing every CX function’s capabilities. AI adoption in CX is increasing, varying across functions and industries, as enterprises integrate new AI features into…
  • LinkedIn Live
    June 05, 2024

    To meet evolving customer expectations, businesses are seeking to develop artificial intelligence (AI) tools to enhance their customer experiences. From personalizing experiences to providing in-depth analytics, the potential for AI to transform CX and its management…
  • LinkedIn Live
    April 30, 2024

    In today's hyper-connected world, there's a growing demand for seamless, personalized customer experiences, which is challenging marketers to create, share, and track quality content at scale. The content supply chain (CSC) addresses this need by integrating…
  • Thematic Report
    June 06, 2023

    Generative AI (GAI) technology has been around for nearly half a century. But recent developments in the maturity of AI models, faster computation power of systems, and availability of high-quality training data are redefining the technology…
  • Viewpoint
    May 12, 2022

    Though enterprises across industries understand AI’s possibilities and potential in driving business transformation, they struggle to efficiently implement and scale AI adoption. Often, this gap results from their traditional mindset of considering AI implementation as a…
  • Provider Compendium
    March 28, 2022

    Artificial Intelligence (AI) has become an integral component of enterprises’ digital transformation agendas as they recover from the pandemic. In the past few years, enterprises have started adopting AI at a faster pace to improve resilience,…
  • PEAK Matrix®
    March 08, 2022

    Artificial Intelligence (AI) has become a crucial component in enterprises’ digital transformation journeys as they recover from the pandemic. In the past few years, enterprises have started adopting AI at a faster pace for better resilience,…
  • Viewpoint
    May 18, 2021

    Enterprises have identified Artificial Intelligence (AI) as a quintessential enabling layer in their digital transformations. As AI adoption increases, so does the concern for user data privacy, coupled with the need for an agency to safeguard…
  • Blog
    May 11, 2021

    Enterprises have identified Artificial Intelligence (AI) as a quintessential enabling technology in the success of digital transformation initiatives to further increase operational efficiency, improve employee productivity, and deliver enhanced stakeholder experience. According to our recent research,…
  • Viewpoint
    April 27, 2021

    Recently, AI has become the bedrock of business transformation for enterprises. The technology is increasingly being seen as a business enabler and pertinent investment in helping firms maneuver and reverse the COVID-19 pandemic’s impact. However, challenges…
  • State of the Market
    Jan. 14, 2021

    Artificial Intelligence (AI) adoption has been on the rise, with the technology increasingly becoming synonymous with digital transformation. While the transition from Proof of Concepts (POCs) to production was already under way, the pandemic further accelerated…
  • Provider Compendium
    Dec. 04, 2020

    As AI’s business impact becomes clear, enterprises are accelerating AI adoption to improve efficiencies and customer experience. To assist enterprises in their journeys and ensure faster time-to-market, service providers are taking a platform-led approach, developing vertical-specific…
  • PEAK Matrix®
    Nov. 13, 2020

    As the business impact of AI becomes clearer, enterprises are accelerating their AI adoption to improve efficiencies and ensure a better customer experience. To assist enterprises in this journey and ensure faster time-to-market, service providers are…
  • Viewpoint
    Feb. 22, 2019

    The rise of connected ecosystem and new experiences powered by technologies such as AR/VR are putting increased pressure on limited bandwidth in centralized computing architectures. Moreover, latency-sensitive applications such as virtual assistants and autonomous cars cannot…