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  • Thematic Report
    Jan. 28, 2025

    Retail media leverages retailers’ digital platforms, such as websites and mobile apps, to deliver targeted advertising using first-party data. This approach, driven by the growth of e-commerce and data-driven marketing, merges commerce and advertising, creating value…
  • Thematic Report
    Sep. 19, 2024

    In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers…
  • Thematic Report
    July 10, 2024

    The Cannes Lions International Festival of Creativity 2024, stood as a pivotal event, spotlighting the profound impact of technology on the creative landscape. This year, the festival emphasized on the symbiotic relationship between technological advancements and…
  • Provider Compendium
    Oct. 06, 2022

    Cloud adoption has increased in recent years, with enterprises increasingly investing in modernization initiatives to compete in an evolving digital world. Enterprises are adopting a cloud-first strategy to achieve benefits such as increased business agility, an…
  • PEAK Matrix®
    Sep. 08, 2022

    Cloud adoption has increased in recent years, with enterprises increasingly investing in modernization initiatives to compete in an evolving digital world. Enterprises are adopting a cloud-first strategy to achieve benefits such as increased business agility, an…
  • Provider Compendium
    July 11, 2022

    The data management landscape is evolving at a rapid pace, with stringent privacy laws across the globe and the imminent cookieless world, pressing marketers to devise sustainable data-driven strategies. At the same time, customers expect marketers…
  • Viewpoint
    Feb. 22, 2019

    The rise of connected ecosystem and new experiences powered by technologies such as AR/VR are putting increased pressure on limited bandwidth in centralized computing architectures. Moreover, latency-sensitive applications such as virtual assistants and autonomous cars cannot…