All Reports Events Blogs Videos
Showing 27 results
  • Thematic Report
    Feb. 04, 2026

    Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano…
  • PEAK Matrix®
    Dec. 16, 2025

    Rising hybrid and multi-cloud adoption, API and machine-identity volumes, and the proliferation of cloud-native architectures have elevated cloud security from an operational necessity to a board-level priority. Beyond traditional configuration management, enterprises must now secure containers,…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Viewpoint
    Nov. 06, 2025

    The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving…
  • Thematic Report
    July 15, 2025

    Europe’s digital and regulatory environment is reshaping how cloud services are consumed and governed. With growing geopolitical tensions, increasing data protection mandates, and rising concerns around foreign surveillance laws, the sovereign cloud has become central to…
  • Viewpoint
    March 25, 2025

    Hyperscalers, such as Google, Amazon, and Microsoft, accelerated partnerships with nuclear energy providers for energy procurement in H2 2024. This shift raises a key question: Why are hyperscalers turning to nuclear energy? Rising energy demands, limitations…
  • Thematic Report
    Jan. 28, 2025

    Retail media leverages retailers’ digital platforms, such as websites and mobile apps, to deliver targeted advertising using first-party data. This approach, driven by the growth of e-commerce and data-driven marketing, merges commerce and advertising, creating value…
  • Thematic Report
    Sep. 19, 2024

    In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers…
  • Thematic Report
    July 10, 2024

    The Cannes Lions International Festival of Creativity 2024, stood as a pivotal event, spotlighting the profound impact of technology on the creative landscape. This year, the festival emphasized on the symbiotic relationship between technological advancements and…
  • Blog
    April 03, 2024

    Post-quantum cryptography (PQC) has become essential for enterprises to protect against future quantum-enabled attacks and secure digital assets and sensitive data. Read on to discover providers’ crucial role in preparing enterprises for PQC. Reach out to…
  • Blog
    March 19, 2024

    With their exceptional computing prowess, quantum computers have the potential to revolutionize various sectors by expediting complex problem-solving. In this first blog of our two-part series, we delve into quantum computer types, opportunities for businesses and…
  • Viewpoint
    Nov. 15, 2022

    With the evolution of cloud computing, it is becoming vital for enterprises to embark on next-generation, cloud-enabled, business transformation journeys and adopt the right cloud platform management strategies to reduce regulatory risks, prevent revenue losses, and…
  • Thematic Report
    Sep. 27, 2022

    Europe and the UK (among other major markets) are increasingly looking at the sovereignty and environmental sustainability of their cloud transformations. Sovereign cloud initiatives have been accelerated by cybersecurity concerns from the Russian invasion of Ukraine…
  • Provider Compendium
    July 11, 2022

    The data management landscape is evolving at a rapid pace, with stringent privacy laws across the globe and the imminent cookieless world, pressing marketers to devise sustainable data-driven strategies. At the same time, customers expect marketers…
  • Provider Compendium
    Jan. 28, 2022

    The COVID-19 pandemic has expedited the pace of digital transformation and cloud adoption among Europe-based enterprises. Enterprises expect services beyond the cloud, characterized by a customer experience-centric design, business-led transformation, and code-based infrastructure. Cloud sustainability and…
  • Provider Compendium
    Jan. 28, 2022

    The COVID-19 pandemic has expedited the pace of digital transformation and cloud adoption among enterprises. Enterprises are no longer looking at the cloud from a cost-savings perspective but considering it as an investment that drives value…
  • PEAK Matrix®
    Dec. 20, 2021

    The COVID-19 pandemic has expedited the pace of digital transformation and increased cloud adoption among European enterprises. Enterprises expect services beyond the cloud, characterized by aspects such as customer experience-centric design, business-led transformation, and code-based infrastructure.…
  • PEAK Matrix®
    Dec. 17, 2021

    The COVID-19 pandemic has expedited the pace of digital transformation and cloud adoption among enterprises. Enterprises are no longer looking at the cloud from a cost-savings perspective but are considering it as an area of investment…
  • State of the Market
    June 25, 2021

    Enterprise cloud consumption has experienced a dramatic shift, from a skeptical outlook toward public cloud to going all in on the public cloud, in recent years. More than 90% of enterprises already leverage one or more…
  • Viewpoint
    June 15, 2021

    In the past, enterprises have treated networks as a critical, but not necessarily a value creating component of their IT infrastructure, due to the lack of direct correlation to business benefits. However, as enterprises accelerated their…

Items per page