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Showing 138 results
  • PEAK Matrix®
    Aug. 25, 2025

    Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time…
  • Viewpoint
    Aug. 18, 2025

    B2B enterprises today face mounting uncertainty across economic, operational, and customer dimensions. Many are being asked to deliver more value with fewer resources while navigating unpredictable conditions and rising expectations. Traditional transformation approaches often stall under…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • LinkedIn Live
    July 24, 2025

    Watch on LinkedIn Global Capability Centers (GCCs) in India rapidly evolved from cost-efficient service hubs to strategic centers of innovation, product development, and digital transformation for global enterprises. As this evolution accelerated, talent development became a…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • Provider Compendium
    June 27, 2025

    Businesses navigating an increasingly complex data ecosystem are rapidly transforming the Customer Data Platform (CDP) landscape. With the acceleration of first-party data strategies, prompted by evolving privacy regulations and the reduced reliance on third-party cookies, organizations…
  • Provider Compendium
    June 27, 2025

    The fragmented state of the Content Supply Chain (CSC) significantly hinders efficient content creation and collaboration across diverse MarTech platforms. This fragmentation leads to redundancies, inconsistent messaging, and increased time spent coordinating between disconnected tools and…
  • June 24, 2025

    Unprecedented consolidation has occurred in the marketing and advertising industry in recent years. To establish one-stop-shop models that provide fully integrated end-to-end marketing services, major holding companies and consultancies have acquired specialized firms and merged agencies. The…
  • Viewpoint
    June 11, 2025

    As marketing becomes more digital, dynamic, and data-intensive, enterprises face growing pressure to deliver personalized, real-time experiences that drive measurable results. Traditional systems of record and engagement merely store data or manage interactions, but they do…
  • June 04, 2025

    Customer Data Platforms (CDPs) are no longer just marketing tools – they’re evolving into critical intelligence hubs for enterprise-wide decision-making. In this short video, Nisha Krishan, Vice President at Everest Group, outlines five major shifts redefining…
  • PEAK Matrix®
    May 26, 2025

    As businesses navigate a rapidly evolving marketing landscape, providers are becoming key partners in delivering seamless data-driven customer experiences. The rise of omnichannel marketing and increased demand for hyper-personalization are driving enterprises to adopt marketing providers…
  • Thematic Report
    May 26, 2025

    Agentic AI is redefining the future of marketing and Customer Experience (CX). Unlike traditional AI, which requires human initiation, agentic AI systems are autonomous, goal-driven agents capable of managing CX and marketing workflows end-to-end – acting,…
  • LinkedIn Live
    May 07, 2025

    In the age of intelligent automation, customer experience (CX) leaders explored the next frontier: agentic AI. With greater autonomy and decision-making capabilities, agentic AI is reshaping how enterprises deliver responsiveness, personalization, and efficiency across the customer…
  • Tech Launch Perspective
    April 07, 2025

    Agentic AI is redefining Customer Experience (CX) orchestration by making it adaptive, proactive, and autonomously scalable. It connects systems and humans, enabling organizations to deliver highly personalized, emotionally intelligent, and contextually aware interactions at scale. At…
  • PEAK Matrix®
    April 07, 2025

    As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are…
  • LinkedIn Live
    March 06, 2025

    Watch on LinkedIn The media services landscape is undergoing a rapid transformation fueled by evolving audience preferences, technological advancements, and competitive dynamics. At the heart of this change, Artificial Intelligence (AI) is emerging as a game-changer,…
  • Thematic Report
    Feb. 28, 2025

    In this report, we examine CMOs’ strategic choices and inherent insights gained from them based on a survey of 584 marketing leaders across industries. As CMOs navigate growing complexity in the business landscape, this report offers…
  • Webinar Deck
    Feb. 18, 2025

    Technological advancements, evolving consumer behaviors, and regulatory changes are set to significantly influence the next phase of marketing. Watch our in-depth webinar on the evolving marketing landscape with Everest Group experts Nisha Krishan, Vice President, Ravi…
  • LinkedIn Live
    Feb. 13, 2025

    Watch On LinkedIn Step into the future in this insightful LinkedIn Live with Everest Group experts Hrishi Raj Agarwalla, Vice President, and Ashish Sehdev, Vice President. Join this virtual session as they decode the market shifts…
  • Feb. 03, 2025

    The nasscom GCC Conclave 2025 nominations period is nearly here! Opening on Feb 4, 2025, the nominations will open for GCC leaders to put their businesses forward for recognition. Supported by Strategic Partner Everest Group, the…

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