On Clubhouse, there is something for everyone: rooms on pop culture, feminism, cricket, music, gaming, and even religion and prayer. That variety is among the many reasons the invitation-only social audio app has taken off in India, where users of different ages, backgrounds, interests, and even languages are coming together to discuss anything and everything, including topics the government would prefer they avoid.
In India, Clubhouse also found a market primed for the audio experience. “Audio platforms have been around for ages and podcasts have become common,” says Yugal Joshi, vice president at consultancy Everest Group. “The concept is well understood and that makes users comfortable.”