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  • State of the Market
    Aug. 20, 2021

    While online platforms have contributed to a more connected world, they have been riddled with increasing concerns over user safety. Major factors contributing to these concerns include an exponential increase in globally created User Generated Content…
  • Provider Compendium
    Nov. 27, 2020

    Everest Group’s Marketing BPS Service Provider Compendium 2021 provides accurate, comprehensive, and fact-based snapshots of 14 marketing BPS providers. It offers a detailed profile of each service provider – with a comprehensive picture of its scale…
  • PEAK Matrix®
    Aug. 28, 2020

    Everest Group defines marketing Business Process Services (BPS) as the implementation of marketing activities – including content management (content production and customization, content marketing through emails, and social media), campaign management (campaign design, campaign support, and…
  • PEAK Matrix®
    Jan. 25, 2016

    Introduction The healthcare payer market is undergoing a rapid transformation. With ObamaCare taking effect and boosting enrollments, several new payers find themselves overwhelmed while handling an unprecedented surge in volume. Also, as a result of the…
  • PEAK Matrix®
    Feb. 12, 2015

    Introduction The healthcare payer market is undergoing a rapid transformation. With ObamaCare taking effect and boosting enrollments, several new payers find themselves overwhelmed while handling an unprecedented surge in the volumes. Also, as a result of…