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  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • PriceBook
    Sep. 20, 2024

    The PriceBook is an off-the-shelf reference that can be used by Strategic Outsourcing and Vendor Management professionals to support a range of ongoing pricing and commercial discussions with service providers, plus internal planning and back-of-the-envelope business…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Thematic Report
    Nov. 06, 2024

    As enterprises adopt hybrid work across a multi-generational workforce, each with unique needs and priorities, they are redefining their workplace strategies to align with the future of work. In this evolution, Microsoft’s Modern Work offerings such…
  • Tech Provider Spotlight
    Dec. 19, 2025

    Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • Thematic Report
    April 22, 2024

    Since the launch of ChatGPT, enterprises worldwide have eagerly embraced the different use cases of generative AI to address challenges hindering employee performance. Copilot has emerged as a frontrunner in this domain, not only eliminating hurdles…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • PEAK Matrix®
    Nov. 13, 2025

    Enterprises are redefining their Data and Analytics (D&A) strategies to build a strong data foundation for AI that is tailored to their unique business context. This shift reflects a move from broad transformation programs to focused…
  • PEAK Matrix®
    July 24, 2025

    Data teams face rising complexity, from hybrid and multi-cloud pipelines to growing AI workloads. Hidden data failures, cost overruns, compliance breaches, and bad downstream decisions are becoming untenable. As a result, data observability is no longer…
  • Thematic Report
    April 25, 2025

    As lead management evolves into a strategic, cross-functional discipline, trailblazing platforms are enabling businesses to streamline lead capture, qualification, nurturing, and conversion. This report assesses 17 technology providers offering lead management solutions that support sales and…
  • Provider Compendium
    Dec. 12, 2024

    After a period of substantial growth, the digital workplace market has slowed, primarily due to global macroeconomic challenges. These conditions have prompted organizations to focus on maximizing the value of their prior investments. However, investment trends…
  • State of the Market
    March 28, 2024

    Amid dynamic macroeconomic shifts and ongoing disruptions, organizations prioritize efficiency and cost-effectiveness. They seek innovative digital workplace solutions while remaining cost-effective. Yet, providers grapple with meeting demands within resource constraints. However, this focus on profitability has…
  • PEAK Matrix®
    May 14, 2025

    As enterprises embrace hybrid work models and adapt to the evolving needs of a multi-generational workforce, reimagining digital workplace strategies has become essential. With widespread global adoption, Microsoft’s modern work solutions, such as, Microsoft Teams and…
  • Webinar Deck
    March 19, 2025

    Watch Everest Group experts Yugal Joshi, Partner, Alisha Mittal, Vice President, Mukesh Ranjan, Vice President, and Akshat Vaid, Partner, for an exciting webinar that will redefine how you view the future of the engineering and IT…
  • Viewpoint
    May 23, 2025

    Despite the global economic downturn, enterprises continue to embrace AI, with generative AI demonstrating strong workplace transformation potential. Segments such as service desks and unified communication and collaboration have significantly advanced, leading to enterprises achieving notable…
  • Thematic Report
    Nov. 03, 2025

    Enterprises are increasingly turning to Order Management System (OMS) platforms to manage rising omnichannel commerce complexities. This report explores how modern OMS solutions have evolved from transactional tools into strategic orchestration engines, enabling enterprises to handle…
  • PriceBook
    Dec. 07, 2023

    The PriceBook is an off-the-shelf reference that can be used by Strategic Outsourcing and Vendor Management professionals to support a range of ongoing pricing and commercial discussions with service providers, plus internal planning and back-of-the-envelope business…
  • State of the Market
    Oct. 19, 2023

    In today's ever-evolving business landscape, the Chief Marketing Officer (CMO) faces a plethora of internal and external challenges such as complex macroeconomic conditions, shifting customer preferences, expanding digital and technology landscape, organizational dynamics, and marketing's evolving…
  • Thematic Report
    Feb. 06, 2024

    Despite facing global economic challenges, political changes, trade wars, and increased RoI scrutiny, enterprises maintain a positive outlook toward 2024, intensifying their focus on creating value and enhancing employee experience. Providers play a vital role in…

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