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State of the Market Dec. 10, 2025
Adapting to Agentic Autonomy: Marketing Services State of the Market 2025
Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with… -
PEAK Matrix® Nov. 06, 2025
Talent Readiness for Next Generation Data, Analytics, and AI Services PEAK Matrix® Assessment 2025
Enterprises accelerating their adoption of AI and data-driven technologies now face an intensified need for specialized, AI-ready talent to sustain large-scale transformation. Organizations require deep expertise in machine learning, generative AI, Natural Language Processing (NLP), reinforcement… -
State of the Market Nov. 27, 2025
AWS Services State of the Market 2025: Architecting Resilient and Agile Enterprises on AWS
AI acceleration, cost optimization, and the need for business-integrated solutions are helping mature the enterprise cloud landscape. Cloud is now viewed as the foundation for data-driven intelligence, automation, and continuous modernization rather than just a scalable… -
State of the Market Dec. 19, 2025
Microsoft Azure State of the Market 2025: Operationalization of AI-led Transformation
AI acceleration, unified data strategies, and the need for secure, governed environments are reshaping the enterprise cloud landscape. Cloud is increasingly viewed as the operating foundation for scaled AI, real-time intelligence, and continuous modernization rather than… -
AWS marketplace product and feature announcements at re:Invent 2025 mark a shift toward AI-powered procurement and solution-centric buying on its cloud marketplace platform with the launch of agent mode and AI-enhanced search, multi-product solutions, express private…
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Thematic Report Nov. 27, 2025
Lights, Camera, Activate: Media Services Market Outlook and Provider Landscape 2025
The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to… -
PEAK Matrix® Nov. 19, 2025
Private Cloud Services PEAK Matrix® Assessment 2025
The rise of AI and automation are making private cloud adoption central to enterprise IT strategies. Selective repatriation of workloads, sovereignty mandates, and hybrid-first strategies are accelerating the shift toward controlled, secure environments. Enterprises are increasingly… -
PEAK Matrix® April 02, 2026
Google Cloud Services PEAK Matrix® Assessment 2026
Google Cloud is strengthening its position through its leadership in data and AI, along with expanding capabilities in distributed and sovereign cloud. Offerings such as BigQuery, Vertex AI, Gemini, Google Distributed Cloud, and AI infrastructure are… -
Tech Launch Perspective April 07, 2026
AI Infrastructure – Review of NVIDIA's Product Launch Announcements at NVIDIA GTC 2026
This report reviews NVIDIA’s announcements at NVIDIA GTC 2026 and highlights its AI infrastructure offerings across compute, networking, and software, including new capabilities introduced during the event. It presents Everest Group’s perspective on NVIDIA’s product announcements,… -
Cisco’s edge computing infrastructure strategy for AI reflects growing enterprise demand for scalable, secure, and real-time AI deployment at the edge. This report analyzes Cisco’s announcements at the Cisco Partner Summit 2025, emphasizing the company’s Unified…
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Provider Compendium Feb. 02, 2026
Google Cloud Services Specialists – Provider Compendium 2026
The public cloud market is expanding as enterprises pursue transformation, innovation, and resilience through data-driven and AI-led modernization initiatives. Google Cloud is strengthening its position by investing in AI-native platforms, advanced data and analytics capabilities, and… -
Voice of the Partner Dec. 15, 2025
Voice of the Partner (VoP): Leading Technology Providers
Global technology ecosystems are rapidly transforming as enterprises increasingly rely on channel partners to deliver integrated, outcome-driven solutions. As technology stacks expand and customer expectations rise, technology providers are reshaping their partner engagement models to drive… -
Provider Compendium Nov. 13, 2025
AWS Services Specialists - Provider Compendium 2025
The public cloud market is expanding as enterprises drive transformation and resilience through digital modernization. AWS continues to strengthen its leadership by investing in generative AI, data analytics, industry cloud platforms, and security, fueling adoption and… -
Thematic Report Dec. 24, 2025
Operationalizing Enterprise AI Adoption: A Comparative View of Cloud Hyperscalers’ Stack Readiness
Enterprise AI is transitioning from experimentation to scaled deployment, as organizations focus on operationalizing AI through integrated technology stacks. As AI adoption deepens across business functions, enterprises are demanding comprehensive infrastructure and platform capabilities that support… -
Tech Provider Spotlight Dec. 19, 2025
Tech Provider Spotlight: Marketing Technology in Banking, Financial Services, and Insurance (BFSI)
Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools… -
PEAK Matrix® Nov. 13, 2025
Data and Analytics (D&A) Services PEAK Matrix® Assessment 2025
Enterprises are redefining their Data and Analytics (D&A) strategies to build a strong data foundation for AI that is tailored to their unique business context. This shift reflects a move from broad transformation programs to focused… -
Provider Compendium Feb. 05, 2026
Private Cloud Services – Provider Compendium 2026
AI adoption, automation, and increasingly stringent data residency and sovereignty requirements are reshaping enterprise cloud strategies and elevating private cloud’s role. Selective workload repatriation, regulatory pressures, and hybrid-first IT operating models are accelerating the shift toward… -
Thematic Report Nov. 03, 2025
Into the Order Management System (OMS) Verse: Market Outlook, Trends, Challenges, and Provider Landscape
Enterprises are increasingly turning to Order Management System (OMS) platforms to manage rising omnichannel commerce complexities. This report explores how modern OMS solutions have evolved from transactional tools into strategic orchestration engines, enabling enterprises to handle… -
Thematic Report Feb. 04, 2026
The Hunger Games of Influence: Scaling Trust, Performance, and Governance
Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano… -
Thematic Report Nov. 28, 2025
Cloud-First Financial Future – How Banking, Financial Services, and Insurance (BFSI) Enterprises can Accelerate Transformation with Hyperscalers
BFSI enterprises are evolving their cloud strategies to align more closely with business objectives. As cloud adoption matures, the focus is shifting from infrastructure-led migrations to unlocking value across five core transformation pillars: product and customer…
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