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State of the Market April 27, 2026
Transitioning from Fragmented Execution to Integrated Sales Systems: Sales State of the Market 2026
This report analyzes the transformation in outsourced sales from fragmented, activity-led execution to integrated, outcome-driven revenue systems. It highlights how enterprises are shifting toward pipeline-backed growth, AI-enabled decisioning, and tighter alignment across sales, marketing, and operations.… -
State of the Market March 11, 2026
Payroll Solutions State of the Market 2026
Payroll solutions have become foundational to enterprise operations as organizations navigate increasing regulatory scrutiny, distributed workforce models, and expanding global operations. What was once a siloed, transaction-oriented function is now evolving into a strategic, technology-enabled capability… -
PEAK Matrix® Nov. 04, 2025
Sales Services PEAK Matrix® Assessment 2025
Outsourced sales services are entering a new phase as AI and elevated buyer expectations reshape how pipelines are built and revenue is sustained. Providers are moving from fragmented toolsets to connected systems that integrate forecasting, lead… -
Provider Compendium Sep. 18, 2025
Retail and Consumer Packaged Goods Services - Provider Compendium 2025
Retail and Consumer Packaged Goods (RCPG) enterprises are under increasing pressure to transform amid economic uncertainties, changing consumer behaviors, and accelerated technology adoption. To remain competitive, these organizations are prioritizing operational efficiency, direct-to-consumer models, and personalized… -
PEAK Matrix® Sep. 26, 2025
Multi-country Payroll (MCP) Solutions PEAK Matrix® Assessment 2025
As businesses continue to expand across borders, effectively managing payroll for a globally dispersed workforce has become increasingly complex. Everest Group’s latest research addresses this challenge by thoroughly examining Multi-country Payroll (MCP) solutions, assessing how providers… -
Enterprises are leveraging Employer of Record (EoR) solutions to enhance their agility, adaptability, and resilience in hiring workers globally. The shift toward remote work, combined with labor laws’ growing complexities across various regions, has accelerated the…
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Provider Compendium Nov. 03, 2025
Customer Experience Management (CXM) Services – Provider Compendium 2025
Customer Experience Management (CXM) is entering a new evolutionary phase – one defined by AI-native execution. This report explores how leading providers are responding to a rapidly shifting market where intelligent systems can not only predict… -
PEAK Matrix® Nov. 18, 2025
US Payroll Platforms PEAK Matrix® Assessment 2025
Managing payroll in the US remains both mature and complex, marked by fragmented buyer needs and diverse provider approaches. As organizations seek accuracy, compliance, and agility, the payroll market rapidly transforming, fueled by automation, AI, and… -
PEAK Matrix® Sep. 16, 2025
Customer Experience Management (CXM) Services PEAK Matrix® Assessment 2025
The global CXM services market is advancing significantly across the Americas, APAC, and EMEA, towards AI-native execution, driven by agentic AI and generative AI moving into production. Enterprises are increasingly investing in intelligent systems, particularly those… -
PEAK Matrix® Aug. 11, 2025
CPG Services PEAK Matrix® Assessment 2025
In an increasingly volatile and digitally driven environment, CPG companies are balancing growth investments with cost control amid inflation, supply chain instability, and fast-evolving consumer behaviors. As companies pivot toward AI, personalization, and D2C models, they… -
PEAK Matrix® July 16, 2025
Life Sciences AI and Analytics Services for Commercial PEAK Matrix® Assessment 2025
In recent years, life sciences enterprises have reprioritized and overhauled their R&D investments. They now focus on streamlining their pipelines and shifting toward new and large molecules. This transformation has compelled aggressive cost containment initiatives, prompting… -
Tech Launch Perspective May 06, 2026
Agentic Customer Experience (CX) Transformation – Review of Adobe’s Product Announcements at Adobe Summit 2026
Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of… -
Voice of the Partner Dec. 15, 2025
Voice of the Partner (VoP): Leading Technology Providers
Global technology ecosystems are rapidly transforming as enterprises increasingly rely on channel partners to deliver integrated, outcome-driven solutions. As technology stacks expand and customer expectations rise, technology providers are reshaping their partner engagement models to drive… -
Tech Launch Perspective Nov. 24, 2025
Reimagining Creativity with AI – Review of Adobe’s Product Announcements at Adobe Max 2025
Adobe continues to evolve its AI-driven creative ecosystem by embedding generative tools across its suite of products. This report evaluates Adobe’s key product announcements at Adobe MAX 2025, including Firefly Foundry for enterprise model training, conversational… -
Tech Provider Spotlight Dec. 19, 2025
Tech Provider Spotlight: Marketing Technology in Banking, Financial Services, and Insurance (BFSI)
Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools… -
Voice of the Customer May 07, 2026
Voice of the Customer (VoC): Individual Life Insurance Core Technology
Individual life insurers are modernizing their technology stacks to improve underwriting-to-issue speed, strengthen operational controls, and elevate digital experiences for advisors and policyholders. Yet legacy platforms, technical debt, and integration complexities continue to absorb a meaningful… -
Provider Compendium Dec. 10, 2025
Asset and Wealth Management (AWM) Customer Experience Orchestration Products (CXOP) – Provider Compendium 2025
Evolving investor demands, product innovation, and heightened compliance expectations are rapidly modernizing the AWM industry. Customer Experience Orchestration Products (CXOPs) have become foundational to these transformation agendas, enabling firms to deliver personalized, consistent, and data-driven experiences… -
Thematic Report July 18, 2025
The Pulse of Cannes Lions 2025: Redefining the Creative Frontier
The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on… -
Technology Application Deep Dive April 23, 2026
Digital Therapeutics: Transforming Disease Management with Evidence-based Software Interventions
Digital Therapeutics (DTx) represent a rapidly evolving class of evidence-based interventions that leverage software as a medical device to prevent, manage, or treat medical conditions through behavioral modification, personalized feedback, and continuous data-driven support. Unlike general… -
Provider Compendium Sep. 30, 2025
Life Sciences AI and Analytics Services for Commercial – Provider Compendium 2025
In recent years, life sciences enterprises have reoriented their R&D investments, prioritizing pipeline efficiency and a strategic focus on large and novel molecules. This shift has intensified efforts around cost containment and created a stronger need…
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