CPG Services PEAK Matrix® Assessment 2025

In an increasingly volatile and digitally driven environment, CPG companies are balancing growth investments with cost control amid inflation, supply chain instability, and fast-evolving consumer behaviors. As companies pivot toward AI, personalization, and D2C models, they are turning to providers that offer specialized industry knowledge, scalable delivery models, and innovation-backed solutions. To remain competitive, they are investing in modernization across commerce, planning, manufacturing, and engagement functions. This report evaluates how CPG providers are aligning their strategies with enterprise needs through verticalized offerings, gen AI enablement, and cloud-native platforms.

This report evaluates 27 leading providers and comprehensively analyzes provider performance across criteria such as domain expertise, pricing flexibility, partnership ecosystems, and the ability to deliver consistent, cross-functional support. Emerging providers demonstrate speed and innovation, while larger providers bring breadth and scale. The report also highlights key sourcing considerations for buyers and profiles market trends driving the future of CPG services.