Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2025

AI is evolving unprecedentedly, with generative and agentic AI emerging as transformative forces driving enterprise reinvention. While generative AI continues to deliver significant value through content creation, workflow automation, and decision intelligence, advances in agentic AI are elevating the impact further – enabling autonomous operations, adaptive learning, and real-time orchestration. Together, these innovations are accelerating AI adoption across industries, propelling organizations beyond pilots to enterprise-scale strategic transformation.

As enterprises expand their AI initiatives, the focus is shifting toward achieving measurable business outcomes, developing modular and scalable AI architectures, and reinforcing governance frameworks. Organizations are increasingly emphasizing responsible AI principles, security, and compliance while ensuring agility and interoperability across platforms. Simultaneously, there is a clear movement toward value-based partnerships, with pricing and engagement models centered around outcomes and shared success.

In this report, Everest Group comprehensively evaluates 27 AI and generative AI providers, benchmarking them on market impact, vision, and capabilities. It features detailed provider profiles that highlight service portfolios, proprietary IP, innovation investments, and case studies. The report also offers key insights into buyer priorities, sourcing trends, and actionable recommendations to help enterprises make informed decisions in a rapidly evolving AI services ecosystem.