Trust and Safety Services PEAK Matrix® Assessment 2025

The Trust and Safety (T&S) industry experienced significant shifts last year. These shifts were due to a sharp rise in egregious content volumes, particularly during elections, new regulations requiring nuanced compliance strategies, and increased enterprise generative AI adoption. As a result, enterprise demand for specialized content moderation, data annotation and labeling, AI safety services, and other value-added solutions increased, but the demand for traditional moderation services matured.

Enterprises now expect T&S service providers to meet evolving enterprise requirements and become strategic enablers by delivering comprehensive T&S solutions and supporting responsible AI deployment, content policy development, and regulatory compliance efforts. The current T&S service provider landscape includes IT/BPO firms, CXM providers, and niche specialists, each bringing their expertise to address enterprise T&S concerns. Providers are building proprietary solutions, expanding operations in talent-rich regions, and increasing investments in AI safety. Additionally, they leverage partnerships with technology firms to enhance T&S solutions across the value chain.

In this report, we assess 28 T&S service providers’ capabilities. Each profile includes the provider’s key strengths and limitations. The report enables buyers to choose the right-fit provider based on sourcing considerations.