Looking Beyond Productivity: Generative AI’s Blueprint for a Unified Experience Fabric (UXF)

Productivity applications, such as coding assistants, chatbots, and workflow automation, have been driving generative AI’s use cases across enterprises. While these tools help employees work faster, they do not fundamentally transform how people connect, make decisions, or experience work. To unlock deeper value, organizations must shift from a productivity mindset to an experience-centered approach that enhances human-AI collaboration and elevates personalization, insights, and orchestration across the workplace.

At the center of this shift is the Unified Experience Fabric (UXF), a conceptual architecture in which AI brings together data, systems, workflows, and human judgment into a coherent fabric of interactions. In a UXF-guided workplace, productivity becomes a natural outcome of richer, more connected experiences rather than the primary goal. This reframing invites leaders to rethink how they measure success, design technology stacks, and build governance structures.

This Viewpoint explores AI’s evolution in the workplace, generative AI’s role as an experience-enrichment catalyst, and a vision for an AI-first workplace stack that places experience at the apex. It outlines the success factors needed to institutionalize UXF and presents real-world examples across industries that demonstrate how this model can reshape work. This Viewpoint also provides a pragmatic roadmap for enterprises seeking to move beyond productivity-centric adoption and embrace a future in which AI amplifies human potential, enhances creativity, and transforms how organizations think, operate, and connect.