Thematic Report
Charting the CMO Agenda: Trends, Challenges, and Opportunities from the CMO Survey
In this report, we examine CMOs’ strategic choices and inherent insights gained from them based on a survey of 584 marketing leaders across industries. As CMOs navigate growing complexity in the business landscape, this report offers a data-driven perspective on business challenges, generative AI adoption, data strategy, and channel selection. With a focus on in-house versus outsourced capabilities and evolving enterprise preferences, the report highlights key shifts in marketing operations and serves as a vital benchmark for decision-makers.
This report is available to members.