The Mid-market Opportunity: Why Purpose-built VMSs Are the New MSP Standard

Mid-sized enterprises are increasingly adopting Contingent Workforce Management (CWM) solutions to enhance flexibility, manage costs, and address compliance risks. However, traditional enterprise-focused Vendor Management Systems (VMS) platforms tend to impose complex, costly, and resource-intensive models that do not align with mid-market constraints. As the workforce landscape evolves, the demand for solutions tailored to the mid-market has accelerated, with purpose-built VMS platforms emerging to fill this gap.

These platforms offer faster and more affordable implementation, intuitive user interfaces, and scalable architectures that better fit the operational realities of mid-sized companies. For Managed Service Providers (MSPs), adopting purpose-built VMS solutions also unlocks new opportunities to align service models with mid-sized enterprises’ expectations while delivering measurable business outcomes. The report outlines the essential features for a VWS platform that mid-market enterprises and MSPs should prioritize, such as modular architecture, AI-enabled analytics, flexible pricing, and seamless integration, while also providing strategic recommendations for providers to strengthen competitiveness in this growing segment.