B2B Marketplace – Review of Amazon Business’ Product Announcements at Amazon Business Reshape 2025

Amazon Business’ product announcements at Reshape 2025 reflect a strategic shift from a transactional platform to an AI-enabled B2B marketplace. With the introduction of tools such as Amazon Business Assistant and Savings Insights, the platform aims to deliver more intelligent, context-aware buying experiences. Enhancements across areas such as spend governance, anomaly detection, and delivery innovation demonstrate a growing focus on enterprise-grade capabilities, while retaining consumer-grade ease of use to drive widespread adoption.

This report reviews Amazon Business’ position as a B2B marketplace within the procurement landscape and evaluates how its latest investments align with procurement organizations’ priorities. Alongside these advances, the report also covers key organizational considerations. Amazon Business’ new capabilities are still in the early stages of deployment and their scalability across global operations remains unclear. Additionally, deeper integration is required to support workflow orchestration, policy synchronization, and data and analytics stacks. This report reviews Amazon Business’ evolving strategy and its implications for organizational procurement models.