Digital Adoption Platforms (DAP) PEAK Matrix® Assessment 2024

Digital Adoption Platforms (DAPs) are pivotal in bridging the gap between sophisticated technology and user adoption, ensuring that users can effectively leverage their digital tools’ full potential. Their importance is magnified by the modern workplace’s challenges. With remote and hybrid work models’ rise, organizations need to onboard, train, and support employees across dispersed locations. Additionally, technology’s rapid pace and software solutions’ increasing complexity make it difficult for users to keep up. DAPs address these challenges by providing contextual, real-time guidance that shortens the learning curve by offering valuable insights into user journeys to optimize processes.

In this report, we evaluate 25 DAP providers across two key dimensions – market impact and vision and capability. The assessment is conducted globally, with additional regional analyses for Europe and North America. The report also examines the competitive landscape and provides enterprise sourcing considerations, highlighting each provider's key strengths and limitations.