Product innovation alone does not drive growth. Pricing and commercial packaging must reflect how customers evaluate and purchase technology today.
In today’s market, pricing must be grounded in real-world benchmarks and buyer behavior. It shapes how value is perceived, negotiated, and captured, directly influencing win rates, discounting pressure, renewal strength, and expansion potential.
We help growth leaders at software companies benchmark commercial structures, redesign packaging and tiering, and align pricing models with how buyers evaluate and adopt technology.
Why software companies need benchmarking and commercial strategy support
Understand how competitors structure pricing models, price ranges, discounting levels, and commercial terms across segments and geographies.
New offerings require clear commercial logic, commercial packaging, and channel alignment, not just a price point.
Align pricing with delivered value, usage intensity, and business impact. Move beyond legacy subscription constructs where needed.
Simplify bundles, clarify differentiation, and design tiers that increase stickiness and expansion.
Structure pricing for marketplaces, VARs, SIs, and hyperscalers without eroding margins or creating channel conflict.
Understand how buyers structure negotiation, demand concessions, and benchmark alternatives during new purchases and renewals.
Pricing insight from across the ecosystem
Everest Group operates across the full technology landscape, including software companies, buyers, and service providers.
This gives us a unique perspective on:
We do not just benchmark what software companies charge. We help you understand how your product is consumed, justified, and negotiated across the ecosystem.
This allows you to design pricing and commercial packaging that are more accessible, defensible, and scalable.
How we help
We support growth leaders at critical commercial inflection points:
Define the right pricing logic, commercial packaging structure, and commercial model from day one.
Recalibrate legacy structures, reduce discounting pressure, and strengthen value capture.
Improve renewal strength, expansion potential, and pricing defensibility across segments and routes to market.
The rise of AI agents is forcing a fundamental rethink of SaaS pricing and commercial strategy. As buyers explore building agents in-house and shifting away from traditional subscription models, software companies must evolve how they price, package, and prove value.
In our new blog series, The Era of the Agents, we examine how commercial models for SaaS are changing, including:
Our software benchmarking experts
