Hello AR colleagues!
I’ll keep this newsletter short and to the point – I know how busy everyone is preparing for the end of 2023 and the beginning of 2024. With that spirit in mind, this issue highlights two AR-focused events that you will find relevant.
On November 30, many of you joined our LinkedIn Live entitled How AR Teams Use Research to Support Sales and Position for Competitiveness. Thank you for being part of a lively discussion! Thank you also to my co-presenters, Molly Norton, Global Client Director at Everest Group, and Allan Racey, Global Talent Services Lead, Accenture. We took a deep dive into actual cases where AR brought research to bear on specific sales and marketing scenarios and helped drive outcomes. Please watch the replay and hopefully it will help you make more of an impact.
You can join me and two of our leading analysts, Rajesh Ranjan, Partner, and Alisha Mittal, Vice President, for an AR-focused webinar. We’ll first look at Everest Group’s 2024 Key Issues study, which lays out our predictions for the coming year. Then, the session will consider how AR teams can plan their strategy for 2024 according to these predictions. We held a similar event last year, which proved to be helpful to many. You can watch the event here.
With that, I wish you all a good wrap-up for 2023, and we’ll continue the discussion in the new year. Best wishes to all!
Best Regards
Katrina Menzigian
Vice President, Analyst Relations Engagement
Thought Leadership
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Client Success Stories
Discover how Everest Group experts helped:
• A leading quick service restaurant assess and validate the pricing, solution, and performance characteristics of cross-tower IT applications and infrastructure proposal, and
• A leading technology company shape its strategic CX priorities
Featured Video
How AR Teams Use Research to Support Sales and Position for Competitiveness
Watch Accenture’s Allan Racey, Global Talent Services Lead, and Everest Group’s Katrina Menzigian and Molly Norton in a compelling LinkedIn Live session. The speakers explore the strategies that enable AR teams to bridge the gap between research and growth. This session is designed to equip AR professionals with the knowledge and tools they need to better utilize their existing research investments and identify key opportunities where custom research can effectively strengthen sales initiatives.
Upcoming Events
Key Issues 2024: Creating Accelerated Value in a Dynamic World | Webinar
Building a Sustainable Future: Reflections on COP28 and Insights for 2024 | LinkedIn Live
The Generative AI Odyssey: A Year in Review and What’s Ahead in 2024 | Webinar
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Everest Group RFI Introduction and Overview Document
This is a handy reference guide on the basics about Everest Group’s RFIs, guidelines on how to use our PEAK Matrix® Assessments, and FAQs.
Analyst Relations Best Practices
Did you know you can view Everest Group’s RFI Agenda at any time? This listing of all forthcoming Everest Group RFIs can be found on our public Reports Portal. It’s a great one to bookmark to help your team better plan its workflow. The RFI Agenda is right on the landing page. You can see all the critical info, such as study title, status, RFI launch date, publication date, and links to previous reports. Check it out!
VIEW EVEREST GROUP’S RFI AGENDA
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