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Our memberships, custom support, and in-depth published research equip you with the reliable information you need to make data-led decisions with measurable success.
Our wealth of resources inspires ideas and new ways of thinking with real-world solutions and the latest trends that drive your business forward.
Discover the latest trends our analysts are covering with live and virtual events packed with practical insights.
We’re committed to helping you get it right. Through trusted expertise, rigorous research, and practical insights, we enable businesses to make confident decisions.
Software product engineering spend continues to outpace broader engineering investment as enterprises prioritize AI-enabled products, cloud-native modernization, platform engineering, and data-led innovation. While macroeconomic uncertainty, RoI scrutiny, tariffs, and geopolitical risk continue to pressure budgets, the market remains structurally strong, supported by modernization resilience and accelerating AI adoption cycles.
Outsourcing demand is shifting toward AI-centric development, platform re-architecture, product modernization, and rising mid-market adoption. Enterprises increasingly prefer shorter, outcome-led engagements aligned with measurable value, faster execution, and tighter business priorities. In response, providers are recalibrating delivery, talent, commercial, partnership, and IP strategies as AI automates lower-complexity work and increases the importance of governance, security, and human-in-the-loop orchestration.
The report helps enterprise and procurement stakeholders assess demand trends, deal structures, buyer expectations, and provider investment priorities across geographies and industries. It also outlines how service providers can strengthen differentiation through verticalized engineering, asset-led offerings, strategic alliances, and value-linked commercial models.
This report is available to members.
In this report, we examine:
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