Market Opportunity Assessment

We deliver a comprehensive assessment of market opportunities by unraveling enterprise demand and competitive maneuverings, vis-a-vis a thorough assessment of your capabilities

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Market Opportunity Assessment

Success in the global services market segments is a tough nut to crack. Our subject matter expertise, deep-research, and rigorous problem solving capabilities can help identify the high growth opportunities and what it takes to capture those in an accelerated way

Our Solution Approach

Everest Group can help develop a robust data-driven approach to tap opportunities in the global services market in either of the following situations:

  • Entering new markets
  • Expansion or growth in existing markets

Our subject matter expertise in global service markets puts us in a unique position to advise on market/segment attractiveness and opportunities. Our approach goes beyond the outside-in perspective, by delving into service provider capabilities and evaluating them on market preparedness and competitive differentiation.

Common questions clients wish to explore through a market opportunity assessment exercise:

 

  • Is X a good market to help achieve our revenue/margin objectives
  • Which of the 5 market segments of industry Y should we focus our investments on?
  • Market A is next-gen and still evolving. How to invest to stay ahead of the curve?
  • Market Z is highly commoditized and competitive. How to create true differentiation?
  • How can we sharpen our value proposition to win customer mindshare?
  • Which are the low hanging fruits (easy opportunities) for us to address in this market?
We have assisted many of the world’s leading organizations in identifying opportunities to capture more value while better managing investments. Our fact-based analysis and unparalleled insight into global services markets are a critical input to evolving your strategy.

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