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The X, Y, Z of Marketing
Decoding the Gen Z Mindset and Its Implications on Your Marketing Strategy
In our constantly evolving society, each new generation embodies a distinct set of behavioral patterns, consumption habits, and brand interactions that distinguish them from their predecessors.
In this viewpoint, we:
Explore the behavioral nuances of the three main demographic cohorts
Deep dive into the generational trends that impact marketers
Examine the cheat sheet for successful marketing to Gen Z
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