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  • State of the Market
    April 27, 2026

    This report analyzes the transformation in outsourced sales from fragmented, activity-led execution to integrated, outcome-driven revenue systems. It highlights how enterprises are shifting toward pipeline-backed growth, AI-enabled decisioning, and tighter alignment across sales, marketing, and operations.…
  • Accelerator
    Jan. 07, 2026

    Procurement organizations prioritize reducing costs, managing risks, and creating business value. Category management helps achieve these goals by optimizing category spend, identifying cost-saving opportunities, and improving operational efficiency. This report equips application services buyers with the…
  • PEAK Matrix®
    Nov. 04, 2025

    Outsourced sales services are entering a new phase as AI and elevated buyer expectations reshape how pipelines are built and revenue is sustained. Providers are moving from fragmented toolsets to connected systems that integrate forecasting, lead…
  • Provider Compendium
    Sep. 18, 2025

    Retail and Consumer Packaged Goods (RCPG) enterprises are under increasing pressure to transform amid economic uncertainties, changing consumer behaviors, and accelerated technology adoption. To remain competitive, these organizations are prioritizing operational efficiency, direct-to-consumer models, and personalized…
  • Provider Compendium
    Nov. 03, 2025

    Customer Experience Management (CXM) is entering a new evolutionary phase – one defined by AI-native execution. This report explores how leading providers are responding to a rapidly shifting market where intelligent systems can not only predict…
  • PEAK Matrix®
    Sep. 16, 2025

    The global CXM services market is advancing significantly across the Americas, APAC, and EMEA, towards AI-native execution, driven by agentic AI and generative AI moving into production. Enterprises are increasingly investing in intelligent systems, particularly those…
  • PEAK Matrix®
    Aug. 11, 2025

    In an increasingly volatile and digitally driven environment, CPG companies are balancing growth investments with cost control amid inflation, supply chain instability, and fast-evolving consumer behaviors. As companies pivot toward AI, personalization, and D2C models, they…
  • Provider Compendium
    Jan. 29, 2026

    As enterprises navigate mounting operational complexities and rising costs, they are increasingly investing in integrated automation platforms to drive efficiency and resilience. There is a clear market shift from point solutions toward intelligent process automation platforms…
  • Provider Compendium
    Jan. 08, 2026

    Process orchestration solutions are becoming central to enterprise automation and digital operations strategies. These products support the design and execution of long-running, multi-actor workflows and integrate human and digital workers with enterprise systems. As organizations increasingly…
  • Provider Compendium
    Oct. 15, 2025

    Digital Interaction Intelligence (DII) products are rapidly emerging as a core enabler in enterprise automation and transformation strategies. DII solutions adopt a user-centric lens to analyze digital activity, delivering more granular insights into how work actually…
  • State of the Market
    Feb. 25, 2026

    The clinical development technology market transform as life sciences enterprises increasingly rely on digital and AI-enabled solutions to manage rising costs, complex regulatory demands, and longer development cycles. This State of the Market report outlines how…
  • State of the Market
    April 09, 2026

    Enterprises are increasingly moving beyond fragmented automation deployments toward unified platforms that enable enterprise-wide transformation. Intelligent Process Automation Platforms (IPAP) integrate rules-based automation, AI-driven technologies such as IDP, generative AI, and agentic AI, along with orchestration…
  • State of the Market
    Nov. 11, 2025

    Everest Group defines Digital Interaction Intelligence (DII) as an analytics product that offers a fact-based, technology-driven approach to understanding user interactions on various applications, particularly business applications. It captures user actions and metadata from multiple desktops…
  • PEAK Matrix®
    July 16, 2025

    In recent years, life sciences enterprises have reprioritized and overhauled their R&D investments. They now focus on streamlining their pipelines and shifting toward new and large molecules. This transformation has compelled aggressive cost containment initiatives, prompting…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Voice of the Partner
    Dec. 15, 2025

    Global technology ecosystems are rapidly transforming as enterprises increasingly rely on channel partners to deliver integrated, outcome-driven solutions. As technology stacks expand and customer expectations rise, technology providers are reshaping their partner engagement models to drive…
  • Tech Launch Perspective
    Nov. 24, 2025

    Adobe continues to evolve its AI-driven creative ecosystem by embedding generative tools across its suite of products. This report evaluates Adobe’s key product announcements at Adobe MAX 2025, including Firefly Foundry for enterprise model training, conversational…
  • Voice of the Customer
    May 07, 2026

    Individual life insurers are modernizing their technology stacks to improve underwriting-to-issue speed, strengthen operational controls, and elevate digital experiences for advisors and policyholders. Yet legacy platforms, technical debt, and integration complexities continue to absorb a meaningful…
  • Tech Provider Spotlight
    Dec. 19, 2025

    Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools…
  • Provider Compendium
    Dec. 10, 2025

    Evolving investor demands, product innovation, and heightened compliance expectations are rapidly modernizing the AWM industry. Customer Experience Orchestration Products (CXOPs) have become foundational to these transformation agendas, enabling firms to deliver personalized, consistent, and data-driven experiences…

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