GBS Landscape in the CPG/Retail Industry

In the fast-paced and competitive Consumer Packaged Goods (CPG) and retail industry, organizations face numerous challenges stemming from evolving consumer preferences, dynamic supply chains, and a constant need to optimize costs. Global Business Services (GBS) is emerging as a critical capability to improve agility, accelerate transformation, and build future capabilities for CPG and retail organizations. The GBS model has been instrumental in helping to meet the resulting challenges through cost optimization, continuous improvement, transformation, and innovation initiatives. This intersection of rising demand and increasing capability puts the GBS model at an inflection point, creating an opportunity GBS organizations to break through boundaries to firmly root themselves as full strategic partners to their enterprises.

In this research, we analyze 34 leading CPG and retail GBS organizations to identify and explore key trends, unpack challenges and opportunities, and share perspectives.

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