As Revenue Growth Management (RGM) quickly becomes a top executive agenda item in the Retail and Consumer Packaged Goods (RCPG) sector, technology providers are uniquely positioned to lead its evolution. With inflationary pressures, fragmented data, and increasingly complex consumer dynamics, enterprises are seeking smarter, more integrated ways to manage pricing, promotions, assortment, and trade spend.

In this report, we examine:

  • RGM’s importance for enterprises and technology providers
  • RGM’s core pillars and how current technology capabilities align, or fall short, across these dimensions
  • Enterprise case studies on the transformative impact of RGM solutions

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