Digitization is an effective medium for marketing / customer engagement and operational efficiency, but analysis shows that most digital investments are focused on marketing at the cost of operations
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Buyer-to-Service Provider Alignment on Business Goals – Some Do Better Than Others
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The Best (And Not So Great) Bets for Analytics Investments
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Though most tout clinical and R&D analytics spending, transaction data shows much higher spend on sales and marketing
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How effective are your digital investments?
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Impact of Payer Industry Mergers & Acquisitions on IT
The tumultuous healthcare market, particularly in the U.S., is compelling buyers to take measured steps when engaging with service providers
Increased BPO traction among smaller healthcare payers is driving technology model changes
Healthcare payer market changes are driving adoption of more strategic use of BPO
Market instability drives down healthcare payer BPO deal lengths
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