Author: StaffWriter

Everest Group: Digital Rationalization Needed on SAAS | In the News

The property and casualty insurance industry has become a significant adopter of Software as a Solution (SaaS) technology and continues to see a massive influx of SaaS applications embedded across organizations’ business operations.

“If you stack all of these SaaS solutions together, the spend becomes quite sizable. And what we’re starting to see is it’s not just the spend that is becoming sizable. We are also seeing duplication of solutions because these solutions, over a period of time, have evolved to do more.” says Ronak Doshi, Partner at Everest Group.

Read more in Digital Insurance

Everest Group Marketing Services PEAK Matrix® Assessment

Marketing Services PEAK Matrix® Assessment

Marketing has undergone a transformation due to rapid technological advancements and shifting consumer preferences. Chief Marketing Officers (CMOs) now consider user experience as a critical element in their marketing strategy as exceptional technological advances continue to emerge. Furthermore, the impending recession has intensified the pressure on marketing teams to deliver more with less.

In response, the provider ecosystem has shifted gears from product-focused traditional marketing services to innovative, data-driven strategies that prioritize customer experience. They are also exploring flexible and cost-efficient delivery models to serve CMOs’ demands for low-cost solutions related to personalization, loyalty, and interactive experiences. Providers are investing in new technologies and platforms to improve client experiences and continuing to invest in intelligent automation tools and solutions to increase their service scope and process efficiencies.

MSPM2023 

What is in this PEAK Matrix® Report

In this report, we assess 31 marketing service providers and position them on Everest Group’s PEAK Matrix® as Leaders, Major Contenders, and Aspirants based on their capabilities and offerings. The report aims to assist key stakeholders (providers, enterprises, and technology vendors) in understanding the current state of the marketing service provider landscape.

In this report, we:

  • Examine Everest Group’s PEAK Matrix® evaluation, which provides a comparative assessment of 31 leading marketing service providers
  • Review marketing services’ competitive landscape
  • Analyze providers’ key strengths and limitations

Scope:

  • All industries and geographies
  • Our assessment is based on Everest Group’s annual RFI process, interactions with leading marketing service providers, client reference checks, and an ongoing analysis of the marketing services market

DOWNLOAD THE FULL MARKETING SERVICES PEAK MATRIX® ASSESSMENT 2023

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MSPM2023
PEAK Matrix®

Everest Group Marketing Services PEAK Matrix® Assessment

What is the PEAK Matrix®?

The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.

LEARN MORE ABOUT Top Service Providers

The CIO’s Guide to Smarter Vendor Negotiation: 10 Tips | In the News

In an IT marketplace marked by turbulence, inflation, and economic uncertainty, the process of contracting with vendors for technology products and services has gotten significantly more challenging for CIOs.

IT leaders may find that prices are going up without an accompanying increase in benefits, with technology providers — less dependent on any one industry or geography — taking a harder line on deals, says Achint Arora, Partner at Everest Group.

Read more in CIO

Cross Connect Forum 2023: The Case for a Diverse and Flexible Global Workforce Strategy

EVENT

Cross Connect Forum 2023: The Case for a Diverse and Flexible Global Workforce Strategy

March 8, 2023 |
11:00 AM GMT

Rohitashwa Aggarwal, Partner (Global Sourcing), Everest Group, will be a keynote power panel speaker for the Cross Connect Forum 2023: The Case for a Diverse and Flexible Global Workforce Strategy in London, England.

The resources and delivery capabilities of knowledge services partners are being scrutinized like never before. As a result, not only are geo-sourcing strategies being reconsidered, but global competitiveness is redefining the way firms leverage digital supply chains. This panel will explore how these trends will have outsized influence in a time of career and workplace disruption.

Register for the event

Where

The Loading Bay At Techspace, Shoreditch 25 Luke St, London, United Kingdom

Speaker

Rohitashwa Aggarwal
Partner, Global Sourcing
Kumar Santhosh
Aniruddha edited

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