Patricia Blair, Vice President of Digital Strategies, leads Everest Group’s efforts related to our digital ecosystem. As part of her role, she manages the digital business operations for Everest Group, which includes delivering our clients and potential clients an exemplary user experience when they interact with our digital properties.
Prior to joining Everest Group, Patricia explored the digital space in various roles. Most recently, she was with Fossil Group, where she led the design, development, and re-launch of a new lifestyle e-commerce website. She also served as Vice President, Marketing and Client Services, at Nectar Online Media. She was responsible for creating and operationalizing marketing strategies, including branding, content and communications for the start-up, as well as on-boarding new clients. Previously, she was Director, Digital Ventures at JC Penney, where she launched two separate e-commerce businesses and helped develop their mobile strategy.
Patricia also has depth and breadth in strategic marketing, holding leadership positions at The Dallas Morning News and True Results/AIGB. She started her career at Bain & Company as a Consultant before moving on to executive roles in marketing and strategy.
Patricia graduated summa cum laude from the University of Texas at Austin. She also holds an MBA from the Kellogg Graduate School of Management at Northwestern University.