Andrea M. Riffle holds responsibility for Everest Group’s branding and marketing functions, which includes setting the strategic direction for the firm’s market positioning; building and managing the corporate brand; leading its research and consulting marketing; and directing its integrated external-facing digital and traditional marketing strategies. Andrea, who has nearly 30 plus years of broad marketing and communications experience, has nearly 20 years of experience in designing and implementing marketing programs for organizations within the IT and business process services industry that help achieve brand awareness and contribute significantly to business growth.
Prior to joining Everest Group, Andrea was Director of Marketing at Arise Virtual Solutions, a provider of at-home contact center services. In this position, she worked closely with the CEO and the business development team to position the firm for fast growth and a near-term potential public offering.
Prior to Arise Virtual Solutions, Andrea was with TPI, a sourcing advisory firm, for seven years. In the role of Director, Global Communications & Branding, she designed and led an integrated global marketing communications program that advanced the leadership role of TPI. During her tenure with the firm, her contributions included re-launching the TPI brand, including the company’s logo, tagline, website and messaging. Other management responsibilities included ongoing brand management; thought-leadership content development, industry and hosted event planning; communications format and channel management; public relations/media relations; and internal communications.
Before joining TPI, Andrea held account management roles with public relations firms and editorial positions with publishing companies with a focus on Health & Medical accounts and topics.
Andrea holds an M.A. in English from the University of Miami, a B.A. in English from Florida International University, and a B.S. in Journalism/Telecommunications from the University of Florida.