American dating apps may be making a splash in India, but a Chinese brand working mostly under the radar is close at their heels.
China’s favourite dating app is now the fifth-most popular in India by combined monthly active users on iOS and Android phones, according to the analytics firm App Annie.
Experts say there’s a reason India is a priority market for these Chinese apps. “Once they mature in China, India is the only place these apps can go to. Chinese apps have very low acceptance in the West,” said Yugal Joshi, vice-president at Everest Group consultancy.
Read more in Quartz India