International music-streaming platforms have turned up the volume in India.
Less than three weeks after Stockholm-based Spotify launched its app in India, Google-owned YouTube Music entered the country on March 12, with premium plans starting at Rs99 ($1.44). The new entrants will now compete with Apple and Amazon Music, besides homegrown rivals Gaana, JioSaavn, and Hungama.
Spotify garnered 1 million users in India within a week of its launch on Feb. 27. “Whether the growth converts to revenue numbers is a different question,” said Yugal Joshi, vice-president of Texas-based consulting firm Everest Group.