Spotify Had no Choice but to Offer an Excellent Free Service in India

It might be late to the party, but the Swedish music streaming app Spotify is trying really hard to make up for the lost time in India.

The Stockholm-based company launched in the country yesterday (Feb. 27) with freebies and affordable rates to woo price-sensitive Indians, besides announcing plans to go more vernacular. Among other things, Spotify’s ad-free monthly subscription is available in India for Rs119 ($1.67), significantly lower than the $9.99 in the US. In fact, premium plans start at just Rs13 for a daylong subscription.

“India is a price sensitive market and we love freebies. Spotify is trying to exploit this sentiment and I believe this is a smart move,” said Yugal Joshi, vice-president at the consulting firm Everest Group.

Read more in Quartz India

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