Try saying “WhatsApp bro?” in Sanskrit. Not working? Turn to good old Patanjali.
On May 30, yoga guru Ramdev’s firm launched Kimbho, marking its entry into India’s instant messaging landscape which is dominated by Facebook-owned WhatsApp with over 200 million users.
Though it seems nearly impossible for Kimbho to beat a behemoth like WhatsApp, Yugal Joshi, vice-president of Texas-based consulting and research firm Everest Group, warns against undermining the power of the made-in-India sentiment.