CFOs Must Improve Communication About Resources for Developing Apps | Sherpas in Blue Shirts

The most important investments companies are making right now are around technology. And that’s no wonder. Digital opportunities within application services alone prove successful in achieving efficiency, growth and enablement. It’s so easy to book a business reservation or check in with your flight on your smartphone, for instance. And it’s easy to communicate with your grandmother, children or friends on Facebook. Or share news of a new product through a YouTube video and watch it go viral with millions of people sharing it. But building digital apps is neither easy nor cheap. Simplicity in interactive apps comes at a very high price. Many initiatives are not adequately funded because the CFO is not adequately communicating the investment and effort required.
There are a lot of false expectations around building digital apps.

Read more at Peter’s Forbes.com blog

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