Colombia has been trying to make a name for itself as an outsourcing destination. It wants companies, particularly from the United States, that are looking to move their IT and back-office work offshore to start thinking about Colombia.
While the nation has made steady progress, there is a lot more to be done before it can truly compete with the likes of Mexico, Costa Rica, and some other Latin American rivals . The improving security situation has been the best boost so far, with some U.S. decision makers starting to realize there is a large population center — much closer than cities in Brazil, Argentina, or Chile — that is now safe and capable of doing high-level work.
More marketing, education, and training still needs to be done, however, if the country wants to continue its growth in IT outsourcing (ITO), business process outsourcing (BPO), and related areas. To learn more, we recently sat down with Prashray Kala, practice director at Everest Group. Read more.