Everyone is talking about the emerging disruptive technology that is the next transformational solution…
Tales of massive cost reductions and time-to-market improvements that will leave your competitors in the dust abound…
You are getting pressure from the C-Suite about what you’re doing about it…
The vendors have lots of slideware, but precious few production examples at scale…
Everyone is launching pilots or proofs of concept…
Hmmm…is this recounting the cloud services situation of 5 to 7 years ago, or today’s RPA situation? Well, I think it is both. Our discussions in the market – encompassing both enterprises that are commencing their RPA journey and services and technology providers jockeying to deliver solution to those enterprises – suggest a picture that is eerily similar to a number of patterns we saw as the “last” disruptive trend was gaining its footing a few years ago. It got us thinking about what those wishing to capitalize on the emergence of RPA might learn from the trials and tribulations many firms went through as cloud services emerged.
|Cloud Services during emerging phase||Fast forward: what happens next for RPA|
|Market leading solution providers|
That’s not to say there aren’t some key differences in how these two disruptive trends are playing out. For example, while both sets of key early players created their business models from a blank sheet of paper, the cloud leaders (Amazon Web Services, Google, Microsoft Azure, etc.) clearly had deeper pockets than emerging RPA leaders and they leveraged that ability to invest ahead of demand to drive a market share-driven pricing strategy that secured and continues to protect distinct advantages.
Notwithstanding the differences, it sure feels like many enterprises (and service providers) have been down this path of pursuing the next disruptive technology before.
As you contemplate your RPA strategy, it probably makes sense to step back and gauge how your organization responded to the emergence of cloud services. The steps you took that worked for your cloud initiatives – and those that didn’t work so well – will provide a good path forward.
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