IT Firms’ Next Revenue Avenue Is Sports – Business Standard | In The News

“Contracts like FIFA or the Olympics are typically heavily discounted and come with sponsorship opportunities which further muddy the water about their size and profitability. I think this trend has more to do with the Indian firms upping their game on the marketing and co-branding fronts than a new market opening up,” said Peter Bendor-Samuel, founder and chief executive of Everest Group. Read more.

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