While RPO experienced strong growth in 2013, development varied by region. Although new deal signing growth was limited in North America, the market grew at 20%+ due to a steep increase in average deal size. Latin America grew by 23% due to a significant uptick in local deal signings in the region. Growth in EMEA and APAC was moderate.
Multi-country RPO (MCRPO), including both global (multi-continent) and regional (multiple countries on the same continent) deals, is beginning to take hold because it addresses some of the fundamental challenges associated with managing and optimizing a global talent pool. But buyers need to understand and implement key best practices to ensure the success of global RPO.
RPO providers are increasingly investing in emerging geographies for in-country and/or nearshore/offshore delivery. At an increase of about 20%, Latin America has experienced the most growth, albeit on a smaller base.
The RPO competitive environment remains intense; no provider has as much as 20% market share in either deals or hires. As a result, providers are expanding service offerings up and/or down the hiring pyramid (depending upon their traditional focus) in an effort to increase market share.